Milani End Cap Display
Milani End Cap Display
Milani needed a seasonal corrugated end cap display for a new nail polish line in big box retailers. The display needed to show the color lineup clearly and make the product easy to view from multiple angles.
Typical end caps often work like open-front boxes with product inside. This project needed a more open shelf approach so customers could better see the full nail polish color lineup.
Project highlights

Created to showcase a new seasonal Milani nail polish line in a big box retail environment.
Built as a corrugated end cap display designed for seasonal retail placement.
Designed so customers could view and access the product from three sides.
Used cantilevered shelves to open up the display and improve visibility of the color lineup.
The original case study reports that the Milani display won POPAI First Place West Coast Show.
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Create a display that shows the product clearly.
From seasonal displays to retail end caps, Simply Displays helps create display programs that support product visibility, customer access, and brand presentation.
PROJECT DETAILS
Milani end cap display details.
A seasonal corrugated end cap display built to present a new nail polish line, improve color visibility, and make the product accessible from multiple sides.
Seasonal End Cap
Color Lineup Visibility
Three-Sided Shopping
Open Header Design
RESULTS
Milani end cap display results
The Milani end cap display gave customers a better view of the seasonal nail polish lineup and created a more open, accessible product presentation than a typical end cap box.
Brands we have served
