Milani End Cap Display

Milani End Cap Display

Milani needed a seasonal corrugated end cap display for a new nail polish line in big box retailers. The display needed to show the color lineup clearly and make the product easy to view from multiple angles.

Typical end caps often work like open-front boxes with product inside. This project needed a more open shelf approach so customers could better see the full nail polish color lineup.

Project highlights

Seasonal Nail Polish Display

Created to showcase a new seasonal Milani nail polish line in a big box retail environment.

Corrugated End Cap

Built as a corrugated end cap display designed for seasonal retail placement.

Three-Sided Access

Designed so customers could view and access the product from three sides.

Cantilevered Shelves

Used cantilevered shelves to open up the display and improve visibility of the color lineup.

Award Winning Display

The original case study reports that the Milani display won POPAI First Place West Coast Show.

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Create a display that shows the product clearly.

From seasonal displays to retail end caps, Simply Displays helps create display programs that support product visibility, customer access, and brand presentation.

PROJECT DETAILS

Milani end cap display details.

A seasonal corrugated end cap display built to present a new nail polish line, improve color visibility, and make the product accessible from multiple sides.

Seasonal End Cap

Created for big box retail placement as a seasonal end cap display.

Color Lineup Visibility

Designed to give customers a clear view of the latest nail polish color lineup.

Three-Sided Shopping

Built so customers could view and access product from the front and both sides.

Open Header Design

Left open at the top so light could shine into the unit and improve product visibility.
RESULTS

Milani end cap display results

The Milani end cap display gave customers a better view of the seasonal nail polish lineup and created a more open, accessible product presentation than a typical end cap box.

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